For some years my goto news site has been cnn.com. I have no idea how much ad revenue they got from me stopping in twice a day and clicking maybe a dozen articles. Probably not a whole bunch. For a year or so I've been occasionally hitting a daily limit on how many articles I can read for free. Today you have to be a registered user to see anything but headlines. You can read unlimited by paying a subscription and have a limit just for registering, but walkups like me get zero.
I do know this is somewhat entitled, but I'm used to being able to read articles. It's been increasingly frustrating to click articles that friends share on Facebook and even ones that Facebook just picks for me and hitting a paywall. Until there is no reasonably alternative, I'm not registering an account to read a website.
How many people are going to buy subscriptions versus how much is their ad revenue going to fall? Are they shooting themselves in the foot or will this work?
I do know this is somewhat entitled, but I'm used to being able to read articles. It's been increasingly frustrating to click articles that friends share on Facebook and even ones that Facebook just picks for me and hitting a paywall. Until there is no reasonably alternative, I'm not registering an account to read a website.
How many people are going to buy subscriptions versus how much is their ad revenue going to fall? Are they shooting themselves in the foot or will this work?