I'd expect to see Deluxes hitting in the $30-$35 range assuming these stick, once Hasbro makes their price adjustments. It's certainly not going to help their profit margins though, so we'll probably see a cutback on the weirder stuff in the future. And if you're one of the less successful brands, I'd expect a lot of those to be shuttered - Transformers is actually one of their stronger brands, outside the WotC stuff.
Speaking of, the physical stuff for WotC is going to be hit too, given they probably print their books in China like 90% of the TTRPG gaming industry. Stephen Glicker over at Roll For Combat has talked about his experiances in working with publishers on both sides of the ocean before, and the US ones wer typically majorly backlogged and not very responsive to changes, while the Chinese ones were actually on time and very responsive, which is why he(and a lot of others) tend to work with them over the US ones, more than the price differences.