In a recent move, Hasbro new VP of Digital Toy Sales, David Burke, has announced that Hasbro will be transitioning to digital toy sales in most retail environments. Following the example of movies and video games, at such retail giants as Walmart and Target, Transformers will be switching to a digital format by the end of the third quarter of 2025. "We are switching our product from Just In Time production to On Your Own Time production. This will enable us to mass produce as much product as we need for any given location, market, or target audience."
Fans of Transformers will now be able to purchase packs containing all of their favorite upcoming figures on SD memory cards. Then they can take those files home and print them off on their own 3D printer at their own convenience. "Fans love custom classes at conventions and pay hundreds of dollars to be able to assemble and paint their own Transformers. Well now everyone can do that for a regular retail price!" said Burke while kicking his feet up on his desk. "With 3D printers so readily available now to the general public, we are excited to be leading the charge for this new retail experience for Transformers fans all around the globe."
Looking at the new packaging, Hasbro plans on filling the retail space with plenty of upcoming Transformers product. Their initial line up of figures consisting of four classic Autobots and four iconic Decepticons, is set to pave the way for the future of toy sales. Check out the first wave below:
The first four Autobots will consist of Optimus Prime, Bumblebee, Ratchet, and Ironhide:
The initial line up of Decepticons will be Megatron, Soundwave, Starscream, and Shockwave. Check them out below:
"Transformer fans will be happy to see that we have also brought back the clear plastic windows that they have been clamoring for! Also, we have each SD card in cased inside a plastic case itself for double theft protection!"
About Hasbro
Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With over 164 years of expertise, Hasbro delivers groundbreaking play experiences and reaches over 500 million kids, families and fans around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more.
Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen.
For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2025 JUST Capital Industry Leader, one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50, and a Brand that Matters by Fast Company. For more information, visit https://corporate.hasbro.com.
Fans of Transformers will now be able to purchase packs containing all of their favorite upcoming figures on SD memory cards. Then they can take those files home and print them off on their own 3D printer at their own convenience. "Fans love custom classes at conventions and pay hundreds of dollars to be able to assemble and paint their own Transformers. Well now everyone can do that for a regular retail price!" said Burke while kicking his feet up on his desk. "With 3D printers so readily available now to the general public, we are excited to be leading the charge for this new retail experience for Transformers fans all around the globe."
Looking at the new packaging, Hasbro plans on filling the retail space with plenty of upcoming Transformers product. Their initial line up of figures consisting of four classic Autobots and four iconic Decepticons, is set to pave the way for the future of toy sales. Check out the first wave below:
The first four Autobots will consist of Optimus Prime, Bumblebee, Ratchet, and Ironhide:
The initial line up of Decepticons will be Megatron, Soundwave, Starscream, and Shockwave. Check them out below:
"Transformer fans will be happy to see that we have also brought back the clear plastic windows that they have been clamoring for! Also, we have each SD card in cased inside a plastic case itself for double theft protection!"
About Hasbro
Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With over 164 years of expertise, Hasbro delivers groundbreaking play experiences and reaches over 500 million kids, families and fans around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more.
Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen.
For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2025 JUST Capital Industry Leader, one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50, and a Brand that Matters by Fast Company. For more information, visit https://corporate.hasbro.com.
