Automotive service Monro Inc. is coming back to tie in with Transformers on the rolling-out robots' 40th anniversary with a new tire promotion and magnet giveaway!
ROCHESTER, NY – 40 Years. One Legacy. Monro, Inc. (Nasdaq: MNRO) (“Monro”), a leading automotive service and tire provider, joins Hasbro, a leading toy and game company, to celebrate the 40th anniversary of the TRANSFORMERS franchise, now through March 31.
Monro Guests can “Roll Out” like their favorite bots, getting $40 back instantly on the purchase of a set of four Yokohama Tornante tires. Autobot auto magnets are available while supplies last for guests who participate in the Yokohama offer or purchase an oil change, a fun way to turn any car into a robot in disguise!
“We are incredibly thrilled to collaborate with Hasbro to celebrate 40 years of the TRANSFORMERS franchise. What a perfect pairing – Monro being a leader in the auto care industry, and TRANSFORMERS bots having unique alt-modes that are often Earth-based vehicles,” said Ben Montano, Senior Director of Marketing. “At Monro, we know how many generations of people worldwide feel a strong connection with TRANSFORMERS characters. We can’t wait to help fans experience the anniversary celebrations here at our stores.”
Other marketing initiatives include an OPTIMUS PRIME toybox photo booth inside Monro Family of Brands Stores, where guests are invited to snap a selfie inside the toybox and share it on social media. Monro Teammates joined the fun by wearing a TRANSFORMERS Anniversary t-shirt on March 16. Other TRANSFORMERS-themed tire and service packages, special giveaways, and more are featured at participating Monro locations now through March 31. For more information, visit www.monro.com.
The TRANSFORMERS themed promotion will be supported at Monro family of brands locations, including Monro Auto Service Centers, Mr. Tire Auto Service Centers, Ken Towrey’s, Tire Warehouse, Tire Barn Warehouse, Allen Tire Company, Mountain View Tire and Auto Service, and CarX Tire, and Auto.
What's the most interesting or unusual 40th anniversary tie-in you've seen so far? Tell us on the Allspark Facebook page, on our partnered Discord at discord.gg/allspark, and on the Allspark Forums !
