Dumping it here since it is a 2025 Generations thing…
Rumors cropped up a week or so ago on Seibertron (with noted leakers from TFW giving some credence to as well as a character confirmation) of Hasbro exploring MTO items in the Transformers brand. MTO meaning “Made to Order”.
The fact that this is a rumour cannot be stressed enough, there is currently no identifiable source for this, just info from the online "leaker" community, which was told to us from a fan wishing to remain anonymous. However, this does line up with what H
www.seibertron.com
Unlike Haslab items (which require a set minimum to even go into full design) or typical retail items (where Hasbro guesstimates a production run and fans/retailers basically divvy up the production run already in process), MTO would be items which would be open for preorder for a set period and Hasbro would then produce enough to fill those orders. The first character being eyed is BWNeo’s Big Convoy.
This isn’t new ground for Hasbro, Dragon Man from Marvel Legends was done this way. And back in 2020, Hasbro offered the “Regal Variant” (aka, the flashier colors originally intended before fans bitched and moaned about the colorful nature of the first wave) Classified Cobra Commander in a similar fashion.
I think, in the short term, there is value in this approach given the contracting nature of the brand (at the moment). While I think there is issue in the LONG term of increased prices should MTO become more dominant in the brand’s release vector, that feels like a ways off.
Just from my observations these past few years, Transformers seems to have softened in some ways. Rumors of “2 commanders a year” don’t seem to have panned out, so now we have a design team with increasingly limited development resources AND increasingly limited release vectors for figures, especially in the leader plus category. Further, we’ve seen a slate of recent Titans, Commanders and their Selects redecos stagnate on physical or digital shelves. Black Zarak should have been a home run, but either sold less than planned or overproduced. Omega Sentinal hasn’t set the world on fire, and many of the later Diaclone Selects are still available for LESS than their original asking price.
I mean, what kind of world is it when new molds of popular G1 characters are “forced” to see release via a retailer exclusive initiative?!
I’m curious to see where Hasbro make take this initiative. Especially for those “easy repaints” we’ve yet to see, but maybe too obscure for mass retail (GoBots, Diaclone, large priced items, G2 Sludge and Swoop, etc).