Yeah, and then there's things like Starscream dressing up like his Armada self just because and Jhiaxus copying it but in orange just because.
Even that was a miss because Jihaxus wore Starscream's Armada body in orange but... in the comics it was just Starscream's Armada body in orange, but the toy did some remoulding on the wings to change the silhouette of the whole thing.
Honestly it's a little silly but I miss the 80s Marvel Comic era of toy shilling. Where Transformers and GIJoe books had to near constantly introduce new toys while telling their story.
Honestly? I agree.
Like... it's Transformers. If you get the licence to do media... yeah you're gonna have to sell some toys. If you spent the money to get the licence and produce the media thinking you wouldn't have to then you're a bit of an idiot.
I'd rather the creative team embrace that and do their best to handle what is an intrinsic part of the brand than IDW's half hearted attempts that still woefully missed the mark on things.
Like... I get it, IDW had their creative vision and didn't want to compromise that too much to sell toys, but at the same time... look at the licence you're working on, bruv. Ya gonna have to sell some toys, least you can do is make it fun and not come off like you're only doing it because John Hasbro has a gun to your head.
The 80s were a bit heavy handed. I don't want two page spreads of every character just blurting out the Cole's Notes of their personality but I at least admire the spirit of what they tried to do.
I just miss having regular fiction tying in with the toys and bringing things to life in a sense, especially when they get to a point where they influence each other.
Another thing in TR's favour is that they put work in to flesh the fiction out. The packing had blurbs. Not much but it was something. And they had that PDF that gave expanded notes on everyone and even hinted at some stories.
I'm not someone who thinks Hasbro needs to go back to full bios on the packaging- I think there are viable reasons why this doesn't happen much anymore- but I do want some extra effort on their part. Put up a website with some bios. More PDFs. Stuff like that.