Here’s my view on Haslab:
I sincerely believe that Hasbro should be saving the initiative for stuff that are TRULY not viable at the mass market. Granted, that limit is pretty darn fine when it comes to Transformers. Deathsaurus was REALLY toeing that line, as I think they could have made a “just fine” version at mass retail, even as a Dragontron retool.
I BELIEVE the more appropriate options are either a complimentary Primus/Cybertron to go with Unicron (Hell, Hasbro could probably even get away with running a “second chance” on Unicron to go with it), or an actual play set. Transformers’ traditional play patterns and the current state of retail really works against the traditional large scale play set.
I think an Ark modular playset would do well. Allow options to either set up a command bridge setup or a “standing around Teletran” setup. Extensions could be more parts to build out things like Wheeljack’s lab, or the Medical bay. Maybe the Dinobot cave? It’s something we’d have NO chance of seeing at retail and would work to elevate the display across multiple collector ranges, from G1 to modern.
On the commentary about Omega Prime? I refuse to believe that Hasbro would find it impossible to find venues to do a RiD Optimus Prime and a RiD Ultra Magnus. Both are popular characters, and if they are willing to spend the last 3 years rolling out Leader 86 Dinobots, or two years rolling out a Studio Series Devastator across all price ranges; It shouldn’t be too hard to spread the two out over a couple of years. Even as Commanders.
That said…if Omega Prime was the HasLab, would I back it? Frankly…yes. As much as I might fuss about the release venue, RiD Optimus Prime holds a particular place in my memories. When I was FAR younger, when I was making the move from “kid fan” to “adult fan/collector”, the first toy I bought under that mentality was Robots in Disguise Optimus Prime. RiD really did hit at the “perfect storm” of conditions, and while I knew of the Japanese release, the ease of availability and cost lead me to using the funds from my first paycheck to get Optimus Prime. I never did get Ultra Magnus so being able to get a fresh version WITH Ultra Magnus? Hasbro would probably have me pegged with that…