There's a few layers to this.
Shareholders didn't buy into Hasbro because they think toys in general have such a hot future. They bought in because Hasbro has an almost unfathomably large brand portfolio. It is kinda staggering how much they own. Chris Cox may be focusing a little too much on WOTC, and then all this happens. It doesn't inspire confidence.
Shareholders had issues with Goldner's vision too. He was always a little too ambitious with his media dream, and too willing to spend too much on it. But there are reasons shareholders put up with him. For one thing, his vision was absolutely consistent with the idea that what makes Hasbro Hasbro is its brands. If you were a shareholder who bought in specifically for that portfolio, Goldner was absolutely on your team. For another thing, he was remarkably good at not dragging the company through PR nightmares like this. He oversaw some box office failures, sure, but nothing like a whole industry suddenly trying to divorce itself from Hasbro. Shareholders never had to ask him why one of their brands is suddenly hated. It is a bad look that this is happening so soon under Cox's watch. Maybe he'll try to claim he had nothing to do with this, but that will be a tough sell when he's been focusing on WOTC so much.
