The simplest way to look at it is it's a Titan class figure in a Commander Class size. It's more complex, with higher parts counts and paint apps than a Commander, and getting retailers to buy off on it is a tough sale. MSRP would still most likely be $150 even with the larger volume that we'd see as a shared retailer exclusive, and while it doesn't take up as much shelf-space as a Titan, it would also be riskier as far as shrinkage and sales go. Throw in the fact that it (and Saber) is a niche figure and there's even less to drive non-collector sales.
I almost feel bad for the Marvel folks. I'm not sure what would've been a better 1/6 scale vehicle set, but things aint lookin' good for Ghost Rider. I'm fairly convinced that if they'd taken the time to license a real Charger from Dodge they could've pulled in the toy car collector community as well - I mean, Fast and the Furious, Dukes of Hazzard, Bullit (though it's the wrong year), but lots of great cinematic possibilities for a real Charger. Heck, it's one of my fav muscle cars and it might have even roped me in. But the weird Fortnite proportions make it an easy pass.
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