I feel the need to state the obvious for some reason, but Star Trek is so ill-suited to children's toys that the existence of Star Wars isn't just not a relevant comparison, it's an illustration. Pick anything in Star Wars that works incredibly well in toys - star fighters, role play lightsabers, knights with laser swords, wacky aliens with extra eyes, armored space army men with a bunch of specialized equipment - and Star Trek has the "Star War we have at home" counterpart: space panelvans that don't even have weapons and are only used in the show for getting stranded, laser guns that are invariably shot from the hip while standing still and usually to slowly melt open a door, middle aged men in jumpsuits packing the aforementioned laser guns, aliens with extra forehead ridges, and a wide cast of characters distinguished mainly by their academic disciplines and their interpersonal drama.
Star Trek has ships. Mostly in the categories of "Starfleet" and "low effort weekly but recognizable", with exceptions like the D-7, D'Deridex, and Ferengi shipship. And the biggest gimmicks of the Starfleet ships seem to be "sense of scale" and "internal illumination", as if someone had planned deliberately to make toys impossible. They also couldn't even fly cool until the CGI era.
Everything that made Star Wars so perfectly suited to launch one of the biggest toylines of all time is deftly avoided in Star Trek. Even adult fans don't want a ready room playset for chewing out the Lt. Commander and kids sure as hell never did.
And if you want to Star Trek as an adult, you have cosplay, or insanely involved and exorbitantly expensive model kit projects, I.e. the things the show was made with. And Pop! Vinyls, which are far more suited to Star Trek "action" than action figures ever will be.
Star Trek has ships. Mostly in the categories of "Starfleet" and "low effort weekly but recognizable", with exceptions like the D-7, D'Deridex, and Ferengi shipship. And the biggest gimmicks of the Starfleet ships seem to be "sense of scale" and "internal illumination", as if someone had planned deliberately to make toys impossible. They also couldn't even fly cool until the CGI era.
Everything that made Star Wars so perfectly suited to launch one of the biggest toylines of all time is deftly avoided in Star Trek. Even adult fans don't want a ready room playset for chewing out the Lt. Commander and kids sure as hell never did.
And if you want to Star Trek as an adult, you have cosplay, or insanely involved and exorbitantly expensive model kit projects, I.e. the things the show was made with. And Pop! Vinyls, which are far more suited to Star Trek "action" than action figures ever will be.