Toys and Figurines Toy Fair 2025: Hasbro came to "Play To Win" with updates for current brands -- and all-new Nano-mals

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Toy Fair 2025 is under way and brand after brand, toymaker after toymaker has fans eager to see the rest of the year play out! You know, as is tradition.

Hasbro has committed to "Play To Win" in 2025 and beyond, with updates for their existing IPs and licenses and some innovative new directions as well.


Included in all this is an all-new IP called Nano-mals!

Introducing Hasbro’s newest toy brand, Nano-mals, sensory, pocket-sized pets that need your love to fill their hearts each day. Nano-mals figures are adorable mini electronic pals and interactive fidget toys all in one that encourage nurture and sensory play, feature 70+ sounds, and include a textured snap-on outfit and portable key chain. Nano-mals can even interact with each other: place two or more Nano-mals figures in front of each other to connect and discover more fun reactions, lights and sounds. Launching in Fall 2025 (8/1/25), the collection of eight adorable mini friends are the cutest new must-have tech pet companions to collect and connect!

Here are some announcements from the home of toys based on Transformers, Marvel, Furby, and more:

Hasbro unveils a brand-new IP that’s sure to cause the next toy frenzy, Nano-mals! They’re mini electronic companions that encourage sensory play, nurture play, self-expression and on-the-go fun.

· Through the PLAY-DOH BARBIE collection, an assortment of dolls with special fashion-making tools, kids are encouraged to bring out their inner fashionista and create whatever DOH-ified fashions they can imagine.

· “PIG” news is out from the PEPPA PIG brand that Mummy Pig is pregnant! The family’s expansion will be showcased in the PEPPA PIG The Big Announcement episode and presented through a brand-new toy line inspired by the new family of five.

· Continuing to celebrate MONOPOLY’S 90th anniversary this year, Hasbro unveils MONOPOLY App Banking – the app-assisted MONOPOLY game that makes banking easy, offers mini games and more – tailing news of the MONOPOLY Expansion Packs and updated classic MONOPOLY board game.

· The world of FURBY just got bigger… but tinier with a new segment of FURBY Minis surprise packs and multipacks.

· CONNECT 4 Frenzy, a fast-playing take on the original game, will amp up the challenge for players.

· REBOUNCE, an all-new electronic action game for active and sports lovers is sure to take over tabletops for fun-filled competition.

· A new toy line inspired by “Marvel’s Iron Man and his Awesome Friends” is the perfect set of playsets and action figures with accessories to build an ultra cool Super Hero collection.

· An expansion to the storied TRANSFORMERS franchise has arrived with CYBERWORLD, which will debut a new kid’s toy line – created for cross-compatibility, fast action, and easy conversion at every scale – along with an original YouTube short form CG-animated series.

· NERF LOADOUT is a new line of blasters that allows fans to create their ultimate blaster through the customization of interchangeable attachments that form more than 1000 combinations across the line with striking visual graphics!

· A collaboration years in the making, MAGIC: THE GATHERING | MARVEL’S SPIDER-MAN brings MAGIC’s signature style and gameplay to the world of Spider-Man.

· Bladers can expand their experience with the next generation of BEYBLADE X innovations: The new portable BEYBLADE X Clash and Carry Beystadium Battle Arena and BEYBLADE X Drop Attack Battle Set that features an elevated X-Celerator Rail.

What are you looking forward to most from Toy Fair 2025?
 
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