IMO core needs to fix its identity. Either dedicate it to small versions of mainline characters or small characters, not this weird hodgepodge.
To be fair, I think Core stuck to that conceit better than Legends ended up doing. The entire 2013 Legends slate were 4 packs, each with one of the “big 4”…and they sold fine FOR AN ENTIRE YEAR. Then it shifted to “small characters” and sales seemed to start dropping off.
So we got Micromasters, which didn’t sell well at all, so they went back to Core. And my observation has been that, when Core stuck to “small main characters”…it did well. What bogged down the line? Iguanas, Bomb-burst, Vertebreak, Dracodon, and while you can make the argument Grimlock is a core character, the rest of the Dinobots really don’t fall into that category as strongly. So we spent 2023 with a bunch of grey, gold and black figures that AREN’T the most popular Dinobot bogging down retail. There’s a reason its taken almost 4 years to get the entire set of Dinobots as Leader figures…
IMO Core is just too expensive for what you get nowadays.
I get that's just Transformers in general but Core being the small size-class just makes it feel the most noticeable.
I feel at least part of the size issue comes from Hasbro’s (or at least, the current regime) sensitivity to “visual value”. For a while, all the “kid’s toys” for Marvel were 5-6” tall. So, during the Infinity War and Endgame sales periods, you had figures comparatively sized to the much pricier Marvel Legends for half the price. In some cases, the kids lines managed to get key characters to market before Legends.
Then they shifted back to “moderately articulated” figures at the 4” scale. So now, you have 4“ at $10-ish, 12” Titan at 12-15, and 6” Collector product at $25 and up. There is a much clearer “segmentation” than there was.
I get the feeling that’s partly what’s at play in the sub deluxe price point.
I agree with the price/value comment, and if I were running things, I’d get rid of the sub-deluxe price point or shift it to something like this:
Remember the, generally, pretty nice figures that were done for Rise of the Beast’s Weaponizer assortment? 4.5-ish inches tall, decently articulated and designed (if lacking a little paint or flair) and unburdeoned by a gimmick? Basically Warriors without the bull?
Do a line like that. I know from what I’ve learned over the years that SIZE isn’t the dominant source of cost, it’s complexity and weight.
Call it “Generations Icons”, target a $15 price point. Core was only squeezing out little over half a dozen figures a year anyway, so you have MORE than enough “core characters” to cycle through for years.