The Hasbroverse killed late IDW1 for me. I don't care about Visionairies or MASK or Rom or whatever else, I just wanted to see Transformers.
I'd say that Skybound does it properly. One, they're not flooding the market with concepts and titles.
Two, because of this they've just focused on Transformers and GI Joe (as far as Hasbro properties go, I know there's also original IP in the Energon Universe).
Three, because the focus is just on those two, each can tell its own story. You don't need to read the GI Joe stuff to follow the Transformers ongoing. It's there. They do tie in now and then, but you can skip all the GI Joe comics and still fully follow the Transformers stuff.
IDW tied so many things together and tried to make so many things interconnected and relevant and it's like... if you're just there for Transformers then no you don't care about the Space Knights or Matt Tracker's vigilante urban infrastructure repair crew (I'm not kidding) and the rest is just unwanted noise.
The era of big event crossovers in comics really did a number on "shared universes" because Marvel and DC kept pumping out mega crossover events to the point that they lost all meaning and the comic industry is, ultimately, one of follow the leader(s).
The reality is that the best way to handle a shared universe is just let different titles exist in the same fictional world but let them do their own things. Have an overall editor to make sure there aren't any huge contradictions across multiple creative teams, but let each title just exist and tell its own story, with a few connective bits here and there for the people who dig that thing.
This is especially true where Hasbro is concerned. The list of potential IPs for a shared universe is long, but it's a mile wide and an inch deep. Most of these IPs- Visionaries, Rom, MASK- are dead brands that can't be revived just by welding them to Transformers.
If you're going to do a shaded Hasbro universe then you need to start small. Transformers (their most viable and visible brand) and GI Joe (struggling but probably #2 by default) are the best choices. And just let them grow on their own.
And MAYBE, if things break right, you try a Rom comic down the line or something, and see how that does as a self-contained story before having him meet Optimus Prime.