Every time I see a news outlet doing something like that, I'm reminded of back in the '90s when they wholesale adopted the term "ethnic cleansing" in place of "genocide".
It's possible the entire establishment has always been openly fascist and we were just too dumb to notice.
Bingo. It's not fascism, and it's definitely not journalism. It's capitalism."If it bleeds, it leads." was the mantra when I was learning/working in the industry.
It's not so much open fascism and more an obsession with getting to first place and staying there.
Investigative Journalism is vanishingly rare, especially when there's not a big payout for either the journalist or their workplace at the end of it.