So far it's not giving me personally anything to be excited for. There's no real "hook" for me yet.
The title of the shared universe, "Energon Universe," is kind of an anti-hook for me.
I like shared universes, but not when they just hit you over the head with them. I don't like Joe/Cobra being "Let's mine energon," and I don't like Earth
having Energon... at least not enough for an arms race.
G1 was lightning in a bottle; a science fiction cartoon about an energy crisis... following not long after the 70s oil crisis. The bad guys literally wanted to strip our planet of our resources and didn't care about the costs.
Furman's Infiltration also works as a concept - they're transformers; of course they'll infiltrate! However, the fact the autobots and decepticons were fighting an endless war for millions of years really does kind of blur the lines between the two factions. The Military/Civilian divide in G1 made the autobots out to be the underdogs
and relatable. In the (first) IDWverse, though, the autobots are just as war-hardened as the Decepticons; near immortal warriors who have seen the rise and fall of countless worlds at their own hands.
This Energon Universe makes me think of the worst parts of Infiltration - drawing a connection between Earth and Cybertron
independent of our character's actions while making the autobots invaders.