In this case I think it's pretty simple and straightforward- FunPub was a small third party licence holder whose in with the production end of things came through Hasbro.
Given their smaller size, of course it would cost them more to pay for production compared to what Hasbro and TakaraTomy can manage.
Factoring in FP's smaller scale operation and the costs of doing limited run figures, I think the price of their Subscription Service repaints and slight remoulds make a lot of sense.
Hasbro being able to provide all original tooling across more or less the same amount of figures for comparable prices lines up. They're the billion dollar company and it's their factories they're using directly, after all.
Given their smaller size, of course it would cost them more to pay for production compared to what Hasbro and TakaraTomy can manage.
Factoring in FP's smaller scale operation and the costs of doing limited run figures, I think the price of their Subscription Service repaints and slight remoulds make a lot of sense.
Hasbro being able to provide all original tooling across more or less the same amount of figures for comparable prices lines up. They're the billion dollar company and it's their factories they're using directly, after all.