IDW's Having Problems Again-Layoffs and New Bosses

[ZakuConvoy]

So, time for some good news and some bad news!

The "good" news is that IDW is getting a new logo! They're trying to rebrand. This shows they're putting in some effort! Good for them!

IDW Publishing drops new company logo — Major Spoilers — Comic Book Reviews, News, Previews, and Podcasts

As IDW Publishing begins its second 25 years, it has revealed a new logo for the company.

majorspoilers.com

The bad news is, this is the new logo:

...And everyone and their mother seems to HATE it.

IDW Debuts A Very Stupid New Logo For Their 26th Anniversary, At NYCC

IDW Debuts A Very Stupid New Logo For Their 26th Anniversary, At NYCC... I mean seriously, is that LD, ID or INW? Definitely not IDW...

bleedingcool.com

Comics Industry Tells IDW To Change Their Stupid New Logo

Consider this an intervention, for IDW Publishing over their new logo, announced yesterday to almost universal disdain.

bleedingcool.com

...Even the person who designed the new logo seems to be making fun of it.

Even IDW Logo Designer Nathan Widick Is Now Clowning On His Design

Even IDW Logo Designer Nathan Widick is now clowning on his own logo design, after the comic industry showed their issues with it.

bleedingcool.com

My two cents? Yeah...it's not great. It's a little over-designed. It's trying to be a little too clever. And it's not very "readable" just at a glance. it looks like it's "ID" not "IDW". It reminds me somewhat of the DC "page turn" logo from a few years back. Everyone hated that one, too.

I just have to wonder...how much money did IDW spend on this new logo? Because marketing teams don't come cheap. IDW's been having problems for a while now and THIS is what they choose to spend their money on? A new logo isn't going to fix their problems.

On the bright side...at least this got people talking about IDW again. Not in a good way, but, hey...free marketing! (Which they'll probably need after wasting all that money on a logo no one even likes...)

 

[wonko the sane?]

I keep reading it as "in W".

What's "W" and why are we in it?

 

[Superomegaprime]

I guess, the so called geniuses behind the new Logo will help them long term, my guess, unlikely and they should be focusing on making comics that people actually want to buy

 

[wonko the sane?]

I mean, it's the marketing paradox: you need to make a product that people will actually WANT continually... but you have to convince them to buy it first.

 

[Superomegaprime]

I mean, it's the marketing paradox: you need to make a product that people will actually WANT continually... but you have to convince them to buy it first.

That's true, but it seems a lot of companies are forgetting the very basics these days as they become complacement and arrogant!

 

[Confuzor]

I dont mind it. But think the W portion should be a different color.

 

[ZakuConvoy]

Well, that probably wouldn't work, because then MORE people would be reading it as "In W". The problem is that the D is doubling as part of the W. If you make any of it a different color it just makes it even harder to parse than before, I would think.

To make the obvious joke: The Idea for this Design just doesn't Work!

 

[CoffeeHorse]

I'm just surprised that they still have a logo designer after all the layoffs. Turns out they shouldn't.

 

[Dvandom]

Definitely not a W for them. (rimshot)

---Dave

 

[ZakuConvoy]

*SIGH* Well, reset the counter, they just lost another Editor. This time the Group Editor for Original Content.

IDW Original Group Editor Maggie Howell Jumps to Ignition Press

IDW Original Group Editor Maggie Howell jumps to Ignition Press before Christmas

bleedingcool.com

But, this does kind of make me worried for the state of their "IDW Dark" initiative. Doesn't give me a lot of confidence in your new initiative that's supposed to help save your company, if you lose one of the people helping make the books happen. But, we'll see how it goes. IDW just can't seem to keep anyone around for long.