The problem I have with Five Guys is that it's too damn expensive.
Like just getting a cheeseburger, fries, and a drink is $18 at my nearest one.
I can get a cheeseburger, fries, and a drink for $14 at my local diner.
Why would I go for Five Guys in that situation.
The extra fries they give you are where the extra $4 goes. And/or the fact that their regular cheeseburger is a double cheeseburger anywhere else.
Besides you don't go for the burger, you go for the fries.