Oh, ok, I just saw it in the post and had no clue what toy line that was.
The Loyal Subjects to relaunch MASK, and other Legacy Hasbro Brands
- Thread starter Steevy Maximus
- Start date
Loyal Subjects’ brand name for their 5” collector oriented action figure line. Stands for “BeST ActioN”. In fairness, it’s not short hand. THAT is what the line is called
BST AXN
The Loyal Subjects™ connects you to amazing moments through our dynamic, imaginative, and high quality toys. We provide only the best products, allowing you to create memories that will last a lifetime.
theloyalsubjects.com
They did a bunch of different licenses, but Ninja Turtles seems to be the one that garnered traction to keep going.
Detail on the initial release for Jem:
Walmart exclusive, due in February. For $25, TLS seems to have put a nice bit of value in this offering.
www.toyark.com
For the action brands, MASK was reportedly shown behind closed doors last fall at the LA Toy Show. The line will be fully unveiled in March during Toy Fair.
Walmart exclusive, due in February. For $25, TLS seems to have put a nice bit of value in this offering.
Jem and The Holograms – Loyal Subjects Jem New Photos and Details
Back in September, it was announced that The Loyal Subjects would be breathing new life into a number of classic Hasbro toy properties. Among those lines being revived was Jem and the Holograms. This week, new official photos and the first details have made their way online for the upcoming Jem...
www.toyark.com
For the action brands, MASK was reportedly shown behind closed doors last fall at the LA Toy Show. The line will be fully unveiled in March during Toy Fair.
Hmmm... my sister loved jem back when... kinda tempted to grab one for her for next christmas.
Detail on the initial release for Jem:
Walmart exclusive, due in February. For $25, TLS seems to have put a nice bit of value in this offering.
Jem and The Holograms – Loyal Subjects Jem New Photos and Details
Back in September, it was announced that The Loyal Subjects would be breathing new life into a number of classic Hasbro toy properties. Among those lines being revived was Jem and the Holograms. This week, new official photos and the first details have made their way online for the upcoming Jem...
For the action brands, MASK was reportedly shown behind closed doors last fall at the LA Toy Show. The line will be fully unveiled in March during Toy Fair.
Price is actually pretty reasonable for what you get. I've got no attachment to Jem, but it makes me hopeful for the upcoming M.A.S.K. release(s).
Not Loyal Subjects, but in the same ballpark of "revived dead Hasbro properties", Super7 revealed their first two Micronauts releases as part of the Reaction+ (aka, full o-ring construction) line. If there is a preferred Micronauts thread, let me know, but I felt this ties into the broader initiatve TLS is doing.
toybook.com
Super7 Revives Classic Micronauts Action Figures
The return celebrates its 50th Anniversary.
toybook.com
Hmm... this "Jerrica" girl looks awfully familiar. Any idea who she could be?
She's clearly not Jem. Jem doesn't have a hat!
Wait... who said anything about her being Jem?
No one said anything about her being jem.
Although... now that you mention it: Jerrica's never been seen in the same room as the international music superstar.... HHHMMMMMMM.
Although... now that you mention it: Jerrica's never been seen in the same room as the international music superstar.... HHHMMMMMMM.
Jerrica is however an awful guardian.
This one time two ladies tried to RUN OVER Orphans in her care WITH A BULLDOZER and rather than call the police she decides they'll settle it where it matters "on the stage!"
-ZacWilliam, seriously. One of my favorite cartoon moments ever.
This one time two ladies tried to RUN OVER Orphans in her care WITH A BULLDOZER and rather than call the police she decides they'll settle it where it matters "on the stage!"
-ZacWilliam, seriously. One of my favorite cartoon moments ever.
TLS Toy (The Loyal Subjects' dedicated retro toy arm, I guess now?) is planning a big presentation on Friday for the press to kick off Toy Fair. The big anchor to the presentation will be first looks at TLS's new range of MASK products due later this year
And Pop Insider's magazine had a small feature this month, discussing the newest wave of retro revivals, with TLS's Jem line being heavily featured.
thepopinsider.com
TLS is not only going to be showing off MASK., but My Buddy and additional Jem products should be appearing. And, apparently, TLS also make merchandise for Carmen Sandiego (not Hasbro, but I thought it was interesting)
The Loyal Subjects Begins To Tease New M.A.S.K. Toyline With More Details To Come Later This Week At Toy Fair
For those who have long been waiting for the return of the 80s M.A.S.K. toyline, details will finally be forthcoming. The Loyal Subjects who announced last ye
toynewsi.com
And Pop Insider's magazine had a small feature this month, discussing the newest wave of retro revivals, with TLS's Jem line being heavily featured.
The Pop Insider Winter 2025 • Issue No. 22
The Pop Insider's Winter 2025 issue is here! Cozy up and page through the hottest new toys, collectibles, tabletop titles, and more!
thepopinsider.com
TLS is not only going to be showing off MASK., but My Buddy and additional Jem products should be appearing. And, apparently, TLS also make merchandise for Carmen Sandiego (not Hasbro, but I thought it was interesting)
TLS Toy (The Loyal Subjects' dedicated retro toy arm, I guess now?) is planning a big presentation on Friday for the press to kick off Toy Fair. The big anchor to the presentation will be first looks at TLS's new range of MASK products due later this year
The Loyal Subjects Begins To Tease New M.A.S.K. Toyline With More Details To Come Later This Week At Toy Fair
For those who have long been waiting for the return of the 80s M.A.S.K. toyline, details will finally be forthcoming. The Loyal Subjects who announced last yetoynewsi.com
And Pop Insider's magazine had a small feature this month, discussing the newest wave of retro revivals, with TLS's Jem line being heavily featured.
The Pop Insider Winter 2025 • Issue No. 22
The Pop Insider's Winter 2025 issue is here! Cozy up and page through the hottest new toys, collectibles, tabletop titles, and more!
TLS is not only going to be showing off MASK., but My Buddy and additional Jem products should be appearing. And, apparently, TLS also make merchandise for Carmen Sandiego (not Hasbro, but I thought it was interesting)
Ooh, looks like their first wave will be Rhino, Thunderhawk, Condor, and Switchblade. Not a bad grouping, though I probably would have liked to get a Jackhammer instead of the Condor so that it's 2 VENOM vehicles vs. 2 MASK vehicles.
A peak behind the masquerade...
www.instagram.com
The Loyal Subjects on Instagram: "A little taste of what's coming this weekend. Stay tuned for special reveals of your favorite 80's covert crew!"
824 likes, 110 comments - theloyalsubjects on February 26, 2025: "A little taste of what's coming this weekend. Stay tuned for special reveals of your favorite 80's covert crew!".
www.instagram.com
The Thunderhawk and Switchblade had to happen. They are the "Face of the brand". I kinda wish they had waited on the Rhino because of its size/likely Price. But I do get why they went there it is easily the third "face of the brand."
Condor isn't as iconic but it's one of the best small/cheep sets so I'm thrilled they went for it. I just wish they'd done the Piranha to go with it. That was my first MASK toy and had a big spot in my heart.
-ZacWilliam, I hope they get to do a Wave 2 and Piranha happens there.
Condor isn't as iconic but it's one of the best small/cheep sets so I'm thrilled they went for it. I just wish they'd done the Piranha to go with it. That was my first MASK toy and had a big spot in my heart.
-ZacWilliam, I hope they get to do a Wave 2 and Piranha happens there.
I hope if they do Piranha they fix some of the issues with it. The figures look a bit different, maybe they will have joints in their hips that allow them to ride motorcycles . And hopefully they can find a way to prevent the shield from breaking easily.
Anyways I'm *loving* the blast effects!
. And hopefully they can find a way to prevent the shield from breaking easily.Anyways I'm *loving* the blast effects!
Like the Super7 Micronauts stuff, NOT Loyal Subjects but still in that “Hasbro license revival” category:
Basic Fun (who’ve taken the reigns on Littlest Pet Shop and Tonka for the last little bit) will be reintroducing Stretch Armstrong to mass retail this year. In addition to the classic design and his nemesis, Vac-Man, BF will introduce a new modernized look figure and a slate of licensed characters in the style (probably whatever Moose Toys didn’t snap up with Goo-Jitsu). They will also reportedly be adding more products to their “retro-styled” My Little Pony range.
www.basicfun.com
Just Play has announced they will be stepping into the games category with new iterations of classic Hasbro games Skip-It and Simon
toyworldmag.co.uk
Basic Fun (who’ve taken the reigns on Littlest Pet Shop and Tonka for the last little bit) will be reintroducing Stretch Armstrong to mass retail this year. In addition to the classic design and his nemesis, Vac-Man, BF will introduce a new modernized look figure and a slate of licensed characters in the style (probably whatever Moose Toys didn’t snap up with Goo-Jitsu). They will also reportedly be adding more products to their “retro-styled” My Little Pony range.
Basic Fun! Stretches the Limits with New STRETCH ARMSTRONG Toy Line | BasicFun!
Basic Fun!’s first STRETCH ARMSTRONG toys are expected to arrive at retailers worldwide starting in fall 2025.
www.basicfun.com
Just Play has announced they will be stepping into the games category with new iterations of classic Hasbro games Skip-It and Simon
Just Play announces expansion into Games category
Just Play has unveiled the acquisition of top licences and entrance into Games category with new formats of classic game brands.
toyworldmag.co.uk
First clear image of the MDU (aka, Rhino) and more details about this 40th Anniversary product range. TLS will be partnering with BBTS and will have preorders on July 1, with full roll out on September 2.
comicbook.com
The Loyal Subjects and Hasbro Reveal Toy Fair First Look at M.A.S.K. Toy Line (Exclusive)
The Loyal Subjects (TLS) has been teasing a big return for M.A.S.K., and now we’ve got your exclusive first look at the long-awaited debut. In collaboration with Hasbro, The Loyal Subjects is launching a brand new M.A.S.K. toy line inspired by the 1985 original series just in time for the...
comicbook.com