I’m totally guessing here. It may have been that Gundam’s target demographic wasn’t kids who play with toys, but older teens/young adults who built scale models. I’m guessing that the Gundam toys came later once they had enough brand recognition.I have never caught the bug on building model kits. I have built more than a dozen of them and usually a long while apart. I watched through Gundam Wing 23 years ago and bought all the main character mechs in the 1/144 scale or whatever the little one is and I built them all because at the time it was the only option. I don't really understand it. I have picked up a few complete Gundam figures over the years. I know there aren't NONE of them, but I don't understand why some properties they just decide this one is for model kits.
I presume that there are people who PREFER it because they want to do the craft, but to me I just feel like I paid for a toy and now I have to build it myself and it is likely enough that I'm going to break something and I'm definitely not doing paint because I won't do a good job.