I'm revising my theory. After Earthspark flopped they gave up on using One to launch anything. It wasn't just continuity limbo. Their plan was so far off the rails by that point that they didn't care anymore to try to salvage it. They just wanted it out the door and done with.
I think it's borderline irresponsible that Hasbro had a Transformers movie in theatres and the big Studio Series releases concurrent with it were for long-dead video game designs.
Look, SS Gamer Edition Ratchet and Sideswipe are cool, sure, but maybe they can wait so that the designs from the movie in theatres right now can be on shelves, right now?
Optimus and Megatron eventually got out there on the tail end of One's theatrical stint, but we have to wait until March of this year to get Sentinel, Elita, and Bumblebee.
I'm sorry but the film's main hero cast and the main villain shouldn't only be completable four months out.
And yeah, I know, there was a dedicated TFOne line that actually punched above its weight with the main releases but man... Studio Series is THE movie line. I don't have a marketing degree or whatever it is that would qualify me for some bs suit position at Hasbro but even I can figure out you want your Studio Series line to harmonize with the ongoing theatrical release.