Transformers One’s underperformance might have been the straw that broke the camel’s (or Cocks’) back. Via Bloomberg (Paywalled, I’m including a link to ResetEra’s forum with a number of excerpts), Hasbro CEO Chris Cocks has announced that Hasbro will no longer co-finance films based on their properties.
Source
www.resetera.com
For context: After The Last Knight’s box office failure (combined with several other major Paramount projects that year like Ghost in the Shell), Paramount lost financing from Chinese investors. Hasbro stepped up and “put their money where there mouth was” and started to help finance films based on their properties. While critical reception (on the whole) improved dramatically, the financial response continued to decline. Bumblebee and Rise of the Beasts were only modest successes, while Transformers One dramatically under performed. Snake Eyes and Dungeons and Dragons were outright bombs.
THIS DOES NOT MEAN FILMS BASED ON HASBRO’S PROPERTIES WILL STOP! It just means that it will be up to the film companies to finance the films, as it was in the late-2000s. This would probably be most problematic for films like Transformers and GI Joe, whose sci-fi and action foundations generally result in more expensive films.
Meanwhile, Cocks’ continues to earmark $100-150 million per year for game development, with a particular focus on Exodus, a sci-fi adventure title headed by former BioWare veterans. There is another Dungeons and Dragons game in development while the GI Joe action/adventure game continues preproduction. The goal seems to be to release 1-2 games per year by 2026 (though, it is not specified WHAT kind of games Hasbro plans to have out).