There's definitely a difference in how money is spent in the streaming era. Many streaming shows, despite having only a few episodes a season, cost many times the amount per episode (even after accounting for inflation) compared to their pre-streaming counterparts.
And that's probably a massive factor in why most network shows tend to be more "grounded" than on streaming. The days of scifi or fantasy shows have, largely, been costed out on network television. And the higher expectations that streaming has cultivated has pushed budgets on those kinds of shows ever higher.
That said, I think the argument still remains that Disney's need to "feed the machine" has forced diminishing returns on a lot of streaming shows. Not to mention the broader issue of “brand focus” Star Wars is suffering from right now.
But on a brighter note; Retail images are flowing out for the 2025 Epic World of Adventure products, and I like the trends I’m seeing! First off, the entire line is now sporting increased articulation, making them more in line with the Marvel offerings. In conjunction with the Speeder bike assortment, the line is clearly pushing more into “fun kids toys” realm thanks to the new flair on the lightsabers and the new Mech toys. Also of note is the “Power the Force” branding now appearing. In Demand Toys posted images to their social media, but here’s the Yakface link to view the images:
yakfaceforums.com
Single figures:
Darth Vader- It’s a new Darth, but I love the extra flair added to the lightsaber
Dark Trooper- It’s a cheap way to build an army of these guys. The lesser articulation might even allow for greater sturdiness than on the TVC version. The red blaster is a noticeable compromise…but the inclusion of the effects piece adds a nice pop.
Yoda- Did they do a big person change over or something? Not only is it a decent Yoda…but he has clear VALUE. Relative to “glorified prop” Grogu, Yoda comes with Force lightning (effects piece?!), a lightsaber with that nifty stylizing AND a hoverpram of sorts styled like a Jedi starfighter. The micro vehicle even looks like you could turn it around and use it as a reasonable facsimile of a council style hover chair.
SM33- Like Armor Gideon, the kids line is getting this character before the collector crews. Looks nicely big, bulky, unfortunately a bit bland. The shields are a nice addition, and should be compatible with other figures with the necessary ports. I think it would have maybe looked nicer in a “charcoal grey” to make some the details pop…but for $10 it’s not a bad option this spring.
Stormtrooper and Mando Mechs- If nothing else, I love them for being so unabashedly “toy” in ways this brand really hasn’t in years, if not decades. While still lacking compared to what Spin Master is doing with DC, just these existing is showing a WONDERFUL change on Hasbro and/or Disney’s flexibility with this brand. I’m digging the Stormtrooper with the mech for the splash of red, but I think Mando kind of suffers from the loss of detail.
YakFace has some “Intercepted Transmission” which have been accurate in the past concerning additional products, including IG-12 and Chewbacca (I’m betting both will be our 2025 Deluxe figures) as well as a Pirate Brutus from Skeleton Crew (maybe a fall wave figure?). In addition, they claim mech suits for Darth Vader and Captain Rex are on deck (likely fall assortment). I’m assuming that means Mando will get a refreshed single figure about that time as well.
The big Vehicle for next holiday season is rumored to be a “Epic Strike Force X-Wing”.
Side bar: I almost wonder if the initial rollout for Epic Heroes for Star Wars was a rushed thing? Mission Fleet seemed to crash and burn pretty hard in 2022 and 23, so I wonder if Hasbro rushed out the 4” figures for 2024 to compensate? Or maybe somebody finally stepped in to say “this is garbage, our competition is doing it better and cheaper, we need to step it up”. The latter might hold some weight after Star Wars was cited as being a particularly weak Partner brand last year.