Reported by The Toybook, The Loyal Subjects (TLS) has secured a major licensing deal with Hasbro for a number of legacy properties:
Jem and the Holograms, My Buddy, Popples, My Pet Monster, ROM the Space Knight and MASK. TLS has had notable success in relaunching Strawberry Shortcake and Rainbow Brite along with the continued success of BST AXN (particularly the TMNT segment). TLS will be showing retail buyers initial products at the LA Fall Toy Preview behind closed doors.
The posted article also features first looks at Jem and My Buddy. Further in the full issue of The Toybook, it was clarified that Rom products would be in the scale and style of the original 70s/80s products.
This is continuing to build on Hasbro’s licensing business, where lesser or underperforming lines are “licensed out” to smaller companies. Basic Fun currently produces Tonka and Littlest Pet Shop (among others), while Playmates secured Power Rangers earlier this year.
Jem and the Holograms, My Buddy, Popples, My Pet Monster, ROM the Space Knight and MASK. TLS has had notable success in relaunching Strawberry Shortcake and Rainbow Brite along with the continued success of BST AXN (particularly the TMNT segment). TLS will be showing retail buyers initial products at the LA Fall Toy Preview behind closed doors.
The posted article also features first looks at Jem and My Buddy. Further in the full issue of The Toybook, it was clarified that Rom products would be in the scale and style of the original 70s/80s products.
LA Fall Toy Previews: Radical Retro: M.A.S.K. Toplines The Loyal Subjects' Totally Outrageous Hasbro Legacy Line in 2025
The Loyal Subjects' TLS Toy brand expands in a big way next year.
toybook.com
This is continuing to build on Hasbro’s licensing business, where lesser or underperforming lines are “licensed out” to smaller companies. Basic Fun currently produces Tonka and Littlest Pet Shop (among others), while Playmates secured Power Rangers earlier this year.