They all saw what is happening to tiktok and that platform was killed with a Democrat in the oval office. They know as well as anyone that while tiktok was first simply because of it's sketchy connection to the Chinese government, they will be targeted next, especially by a hostile incoming congress and adminisatration. They are doing this to keep from being broken up or sanctioned for promoting things that the idiot-in-chief doesn't like. Frankly I would have liked them to stand their ground, but they ARE capitalists and profit is more important than principle to their kind.